Don’t Get Lost
In today’s competitive market, a brand is a business’s most valuable asset. A branding mistake can be costly to fix and can take years to recover from, if at all. For a growing business, a branding mistake can be the difference between success and failure.
Lessons We’ve Learned Along The Way…
Does Your Small Business Have these Five Pillars of a Strong Brand?
5 Pillars of a Strong Small Business Brand In the vast, uncharted wilderness of the marketplace, your small business is on a grand expedition. With
What Makes a Brand Magnetic? 6 Steps to Instantly Attracting Customers
In today’s crowded marketplace, standing out isn’t enough—you need to draw customers in and keep them engaged. A magnetic brand does exactly that. It doesn’t
The Brand Trap: The Dangers of Being Your Own Branding Expert
Why You Shouldn’t Be Your Own Branding Expert Let’s get one thing straight—you’re a bold, ambitious entrepreneur. You’ve built something from the ground up, taken
Can You Afford To Be A Specialist?
When you claim your niche and commit to it, the right clients will find you as if they’ve been guided by a compass. They’ll recognize your unique value and trust you to lead them to success.
Was Tony Robbins WRONG About The Path To Success?
Far be it from me to claim I know more about achieving success than the legendary Tony Robbins. But was he wrong when he presented
Why a Brand Path is Essential for Your New Business
Note: Although this article is addressed to startups, it applies to ANY business at ANY stage, so go ahead and read it through if you